The Texas computer massacre.

Houston-based Compaq Computer recently became the world's largest personal-computer (PC) maker—it now has a 9.5 percent market-share, according to Dataquest—and is now entering the market for larger computers. On June 27, Compaq launched a new range of computers that will compete directly with IBM'...

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Detalles Bibliográficos
Publicado en:Economist Vol. 332; pp. 59 - 61
Formato: Artículo
Publicado: Economist Newspaper Limited July 2 1994
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Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:Houston-based Compaq Computer recently became the world's largest personal-computer (PC) maker—it now has a 9.5 percent market-share, according to Dataquest—and is now entering the market for larger computers. On June 27, Compaq launched a new range of computers that will compete directly with IBM's mainframes and minicomputers. Compaq's new rack-mounted ProLiant servers have service contracts, software flexibility, and installation protocols like existing mainframes and minicomputers, but they undercut the prices of competitors such as IBM and Digital by nearly 80 percent. If Compaq can transcend its image as “just a PC maker” in the corporate-computer market, it may do well.