The Texas computer massacre.

Houston-based Compaq Computer recently became the world's largest personal-computer (PC) maker—it now has a 9.5 percent market-share, according to Dataquest—and is now entering the market for larger computers. On June 27, Compaq launched a new range of computers that will compete directly with IBM'...

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Bibliographic Details
Published in:Economist Vol. 332; pp. 59 - 61
Format: Article
Published: Economist Newspaper Limited July 2 1994
Subjects:
Online Access:View this record in EBSCOhost
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        Compaq Computer Corp.
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      ab: Houston-based Compaq Computer recently became the world's largest personal-computer (PC) maker—it now has a 9.5 percent market-share, according to Dataquest—and is now entering the market for larger computers. On June 27, Compaq launched a new range of computers that will compete directly with IBM's mainframes and minicomputers. Compaq's new rack-mounted ProLiant servers have service contracts, software flexibility, and installation protocols like existing mainframes and minicomputers, but they undercut the prices of competitors such as IBM and Digital by nearly 80 percent. If Compaq can transcend its image as “just a PC maker” in the corporate-computer market, it may do well.
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