Investigation of the Preference-Reversal Phenomenon in a New Product Introduction Task.

Researchers have found a tendency for subjects in gambling situations to reverse their preferences for different types of gambles. That is, subjects tended to choose to play more conservative (low variance) gambles, but to set higher selling prices for riskier (high variance) gambles, despite the be...

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Detalles Bibliográficos

Publicado en:	Journal of Applied Psychology Vol. 65; no. 6; pp. 715 - 723
Autores principales:	Mowen, John C., Gentry, James W.
Formato:	Artículo
Publicado:	American Psychological Association Dec80
Materias:	Management simulation methods New product development Gambling Decision making Product management Choice (Psychology) Operations research Profit
Acceso en línea:	Ver este registro en EBSCOhost