Selling Women on PDAs from “Simply Palm” to “Audrey”: How Moore's Law Met Parkinson's Law in the Kitchen.
The discourse that promoted personal digital assistants (PDAs) to women between 1999 and 2001 is a key site for studying the evolution of computer marketing strategies and the construction of ideology about women's place in the gendered division of labor. The marketing goals and cultural environmen...
| Publicado en: | Critical Studies in Media Communication Vol. 23; no. 5; pp. 375 - 391 |
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| Formato: | Artículo |
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Taylor & Francis Ltd
December 2006
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| Acceso en línea: | Ver este registro en EBSCOhost |