Selling Women on PDAs from “Simply Palm” to “Audrey”: How Moore's Law Met Parkinson's Law in the Kitchen.

The discourse that promoted personal digital assistants (PDAs) to women between 1999 and 2001 is a key site for studying the evolution of computer marketing strategies and the construction of ideology about women's place in the gendered division of labor. The marketing goals and cultural environmen...

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Publicado en:	Critical Studies in Media Communication Vol. 23; no. 5; pp. 375 - 391
Autor principal:	Rodino-Colocino, Michelle
Formato:	Artículo
Publicado:	Taylor & Francis Ltd December 2006
Materias:	Advertising & women Computer industry advertising Computers & women Pocket computers Marketing Advertising United States
Acceso en línea:	Ver este registro en EBSCOhost