May the force of the operating system be with you: Macintosh devotion as implicit religion.

A study was conducted to determine the devotion of Macintosh computer enthusiasts as a case of implicit religion. Data were drawn from a number of sources: 12 detailed interviews; letters to the editor from MacAddict magazine; and pro-Macintosh websites and magazines. Macintosh adoration was analy...

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Bibliographic Details

Published in:	Sociology of Religion Vol. 62; no. 2; pp. 243 - 263
Main Author:	Lam, Pui-Yan
Format:	Article
Published:	Oxford University Press / UK Summer 2001
Subjects:	Technology & religion Computers & society Religion & sociology Macintosh (Computer)
Online Access:	View this record in EBSCOhost