Maximizing the power of entertainment. The audience commodity in contemporary radio.

This article explores the reconfigurations of the control and monitoring of the audience that take place in concert with the digitalization that characterize contemporary radio broadcasting. Three technologies for the automation of audience research and consumer monitoring are analyzed: MediaScore,...

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Bibliographic Details

Published in:	Radio Journal: International Studies in Broadcast & Audio Media Vol. 6; no. 2/3; pp. 113 - 128
Main Author:	Stiernstedt, Fredrik
Format:	Article
Published:	Intellect Ltd. 2008
Subjects:	Radio broadcasting > Social aspects Marketing research Technological innovations
Online Access:	View this record in EBSCOhost