Maximizing the power of entertainment. The audience commodity in contemporary radio.
This article explores the reconfigurations of the control and monitoring of the audience that take place in concert with the digitalization that characterize contemporary radio broadcasting. Three technologies for the automation of audience research and consumer monitoring are analyzed: MediaScore,...
| Publicado en: | Radio Journal: International Studies in Broadcast & Audio Media Vol. 6; no. 2/3; pp. 113 - 128 |
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| Formato: | Artículo |
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Intellect Ltd.
2008
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| Acceso en línea: | Ver este registro en EBSCOhost |