Reply to Siegel et al.: Alcohol Advertising in Magazines and Disproportionate Exposure.
Nelson investigated advertising placements for a diverse sample of 28 magazines and concluded that targeting of underage youth by alcohol advertisers was not occurring. Siegel et al. claim that my results suffer from collinearity, but fail to present a comprehensive measure of multicollinearity. For...
| Publicado en: | Contemporary Economic Policy Vol. 26; no. 3; pp. 493 - 505 |
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| Formato: | Artículo |
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Wiley-Blackwell
July 2008
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=510827844&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 510827844 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 10743529 CEY jtl: Contemporary Economic Policy issn: 10743529 maglogo: N pubinfo: dt: July 2008 vid: 26 iid: 3 pid: 480 pub: Wiley-Blackwell artinfo: ui: 510827844 10.1111/j.1465-7287.2007.00089.x ppf: 493 ppct: 12 formats: fmt: – @attributes: type: T – @attributes: type: P size: 995KB tig: atl: Reply to Siegel et al.: Alcohol Advertising in Magazines and Disproportionate Exposure. aug: au: Nelson, Jon P. su: Magazine advertising Advertising & youth Youth -- Alcohol use Alcoholic beverage advertising sug: subj: Magazine advertising Advertising & youth Youth -- Alcohol use Alcoholic beverage advertising ab: Nelson investigated advertising placements for a diverse sample of 28 magazines and concluded that targeting of underage youth by alcohol advertisers was not occurring. Siegel et al. claim that my results suffer from collinearity, but fail to present a comprehensive measure of multicollinearity. For my model, variance inflation factors are within acceptable limits and estimation using redefined variables does not alter my prior results or conclusion. Further, Siegel et al.'s empirical results are fragile and do not support a targeting outcome. I also discuss the limitations of estimates of magazine readerships and the shortcomings of the public health literature on advertising and youth alcohol behaviors. Neither the empirical results in Siegel et al nor their literature citations support a public policy based on a simple rule of disproportionate exposure. (JEL L82, L66, M37) Reprinted by permission of the publisher. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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