Reply to Siegel et al.: Alcohol Advertising in Magazines and Disproportionate Exposure.

Nelson investigated advertising placements for a diverse sample of 28 magazines and concluded that targeting of underage youth by alcohol advertisers was not occurring. Siegel et al. claim that my results suffer from collinearity, but fail to present a comprehensive measure of multicollinearity. For...

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Bibliographic Details

Published in:	Contemporary Economic Policy Vol. 26; no. 3; pp. 493 - 505
Main Author:	Nelson, Jon P.
Format:	Article
Published:	Wiley-Blackwell July 2008
Subjects:	Magazine advertising Advertising & youth Youth > Alcohol use Alcoholic beverage advertising
Online Access:	View this record in EBSCOhost