Bad mufflers make good data.
The Meineke Discount Muffler Shop chain relies on its more than 900 franchises to learn about its customers and to help target new ones. Each week, franchisees send detailed customer and service records back to Meineke headquarters in Charlotte, North Carolina. Meineke then filters the information...
| Publicado en: | American Demographics Vol. 20; no. 11; pp. 42 - 45 |
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| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Crain Communications Inc. (MI)
November 1998
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The Meineke Discount Muffler Shop chain relies on its more than 900 franchises to learn about its customers and to help target new ones. Each week, franchisees send detailed customer and service records back to Meineke headquarters in Charlotte, North Carolina. Meineke then filters the information through MapMarket—a geocoding system from MapInfo Corp. of Troy, New York, that helps to map Meineke's advertising, site selection, and potential customers in new markets. |
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