Bad mufflers make good data.
The Meineke Discount Muffler Shop chain relies on its more than 900 franchises to learn about its customers and to help target new ones. Each week, franchisees send detailed customer and service records back to Meineke headquarters in Charlotte, North Carolina. Meineke then filters the information...
| Publicado en: | American Demographics Vol. 20; no. 11; pp. 42 - 45 |
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| Formato: | Artículo |
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Crain Communications Inc. (MI)
November 1998
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=511087845&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 511087845 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 01634089 AMD jtl: American Demographics issn: 01634089 maglogo: N pubinfo: dt: November 1998 vid: 20 iid: 11 pid: 778 pub: Crain Communications Inc. (MI) artinfo: ui: 511087845 ppf: 42 ppct: 3 formats: fmt: @attributes: type: T tig: atl: Bad mufflers make good data. aug: au: Reese, Shelly su: Meineke Discount Muffler Shops Inc. Computers in business Digital mapping Business Marketing sug: subj: Meineke Discount Muffler Shops Inc. Computers in business Digital mapping Business Marketing keyword: Meineke Discount Muffler Shops Inc. -- Information systems ab: The Meineke Discount Muffler Shop chain relies on its more than 900 franchises to learn about its customers and to help target new ones. Each week, franchisees send detailed customer and service records back to Meineke headquarters in Charlotte, North Carolina. Meineke then filters the information through MapMarket—a geocoding system from MapInfo Corp. of Troy, New York, that helps to map Meineke's advertising, site selection, and potential customers in new markets. pubtype: Periodical doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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