The Microsoft case: what can a dominant firm do to defend its market position?

A case study describes Microsoft Corp.'s efforts to increase the use of its Internet Explorer technology—both by end users and software developers—in order to illustrate the strategies that a dominant firm may utilize. In this case, Microsoft is attempting to defend its market position in an effort...

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Publicado en:	Journal of Economic Perspectives Vol. 15; no. 2; pp. 45 - 63
Autor principal:	Klein, Benjamin
Formato:	Artículo
Publicado:	American Economic Association Spring 2001
Materias:	Microsoft Corp. Netscape Communications Corp. Compaq Computer Corp. America Online Inc. Internet service providers Antitrust law Price cutting Market share United States
Acceso en línea:	Ver este registro en EBSCOhost