The Microsoft case: what can a dominant firm do to defend its market position?
A case study describes Microsoft Corp.'s efforts to increase the use of its Internet Explorer technology—both by end users and software developers—in order to illustrate the strategies that a dominant firm may utilize. In this case, Microsoft is attempting to defend its market position in an effort...
| Published in: | Journal of Economic Perspectives Vol. 15; no. 2; pp. 45 - 63 |
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| Format: | Article |
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American Economic Association
Spring 2001
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| Online Access: | View this record in EBSCOhost |
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