On the Theory of the Price- and Quality-Setting Firm with Uncertain Demand.

A study was conducted to explore the effects of demand uncertainty on price and product quality for the price- and quality-setting firm in the context of a general profit relation. Findings revealed that a firm reduces price and improves quality in response to changes in demand risk when the expect...

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Publicado en:	Manchester School (14636786) Vol. 71; no. 6; pp. 626 - 641
Autor principal:	Kim, Iltae
Formato:	Artículo
Publicado:	Wiley-Blackwell December 2003
Materias:	Mathematical models of marketing Product quality Mathematical models of pricing Economic demand Mathematical models Uncertainty Economics
Acceso en línea:	Ver este registro en EBSCOhost