On the Theory of the Price- and Quality-Setting Firm with Uncertain Demand.
A study was conducted to explore the effects of demand uncertainty on price and product quality for the price- and quality-setting firm in the context of a general profit relation. Findings revealed that a firm reduces price and improves quality in response to changes in demand risk when the expect...
| Publicado en: | Manchester School (14636786) Vol. 71; no. 6; pp. 626 - 641 |
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| Formato: | Artículo |
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Wiley-Blackwell
December 2003
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=513158791&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 513158791 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 14636786 MSE jtl: Manchester School (14636786) issn: 14636786 maglogo: N pubinfo: dt: December 2003 vid: 71 iid: 6 pid: 480 pub: Wiley-Blackwell artinfo: ui: 513158791 10.1046/j.1467-9957.2003.00370.x ppf: 626 ppct: 15 formats: tig: atl: On the Theory of the Price- and Quality-Setting Firm with Uncertain Demand. aug: au: Kim, Iltae su: Mathematical models of marketing Product quality Mathematical models of pricing Economic demand Mathematical models Uncertainty Economics sug: subj: Mathematical models of marketing Product quality Mathematical models of pricing Economic demand Mathematical models Uncertainty Economics ab: A study was conducted to explore the effects of demand uncertainty on price and product quality for the price- and quality-setting firm in the context of a general profit relation. Findings revealed that a firm reduces price and improves quality in response to changes in demand risk when the expected utility function is submodular; and that comparative statics predictions depend on the particular functional forms of demand uncertainty and of the cost function, and on whether the expected utility function is supermodular or submodular in relation to price and quality. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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