How Publishers Deploy Small Ad Dollars.
Deals with the role of advertising in the sale of books. Strategies deployed by publishers to market books; Target markets of publishers and advertisers; Various comments on the issue.
| Published in: | Black Issues Book Review Vol. 3; no. 5; pp. 62 - 63 |
|---|---|
| Main Author: | |
| Format: | Article |
| Published: |
Target Market News
Sep/Oct2001
|
| Subjects: | |
| Online Access: | View this record in EBSCOhost |