How Publishers Deploy Small Ad Dollars.
Deals with the role of advertising in the sale of books. Strategies deployed by publishers to market books; Target markets of publishers and advertisers; Various comments on the issue.
| Publicado en: | Black Issues Book Review Vol. 3; no. 5; pp. 62 - 63 |
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| Formato: | Artículo |
| Publicado: |
Target Market News
Sep/Oct2001
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| Acceso en línea: | Ver este registro en EBSCOhost |