Applying Marketing Concepts to Book Publishing in Nigeria.
Book publishing will constitute a wasted effort if worthy books are not placed in the hands of readers. The signs are that Nigeria is under-served and the potential book market largely untapped. Although various reasons could be adduced for unwholesome book reading development, publishers need to pl...
| Publicado en: | Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi Vol. 3; no. 11; pp. 206 - 213 |
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| Formato: | Artículo |
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Journal of International Social Research
May2010
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=51548023&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 51548023 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 13079581 61LH jtl: Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi issn: 13079581 maglogo: N pubinfo: dt: May2010 vid: 3 iid: 11 pid: 42308 pub: Journal of International Social Research artinfo: ui: 51548023 ppf: 206 ppct: 7 formats: fmt: @attributes: type: P size: 154KB tig: atl: Applying Marketing Concepts to Book Publishing in Nigeria. aug: au: CHRISTOPHER, Nkechi M. affil: Department of Communication and Language Arts, University of Ibadan, Nigeria su: Book industry Publishing Books & reading Reading Nigeria sug: subj: Nigeria Book industry Publishing Books & reading Reading keyword: book publishing marketing ab: Book publishing will constitute a wasted effort if worthy books are not placed in the hands of readers. The signs are that Nigeria is under-served and the potential book market largely untapped. Although various reasons could be adduced for unwholesome book reading development, publishers need to play their own part in changing situations by publishing books that readers can read and make sure that readers want to read them, and then put them within readers' reach. Book marketing (and publishing) in Nigeria leaves a lot to be desired. To create a reading nation, Nigerian publishers need to operate within the marketing concept in their pursuit of profit and survival by satisfying readers. By so doing, the publishing industry should witness a tremendous change. A change that is not only beneficial to the book industry as a whole but the nation as well, since a reading nation is also a development-oriented nation. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi is the property of Journal of International Social Research and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi holder: Journal of International Social Research dt: @attributes: year: 2010 holdings: @attributes: islocal: N |
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