Applying Marketing Concepts to Book Publishing in Nigeria.
Book publishing will constitute a wasted effort if worthy books are not placed in the hands of readers. The signs are that Nigeria is under-served and the potential book market largely untapped. Although various reasons could be adduced for unwholesome book reading development, publishers need to pl...
| Publicado en: | Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi Vol. 3; no. 11; pp. 206 - 213 |
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| Formato: | Artículo |
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Journal of International Social Research
May2010
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| Acceso en línea: | Ver este registro en EBSCOhost |