Applying Marketing Concepts to Book Publishing in Nigeria.
Book publishing will constitute a wasted effort if worthy books are not placed in the hands of readers. The signs are that Nigeria is under-served and the potential book market largely untapped. Although various reasons could be adduced for unwholesome book reading development, publishers need to pl...
| Published in: | Journal of International Social Research / Uluslararası Sosyal Araştırmalar Dergisi Vol. 3; no. 11; pp. 206 - 213 |
|---|---|
| Main Author: | |
| Format: | Article |
| Published: |
Journal of International Social Research
May2010
|
| Subjects: | |
| Online Access: | View this record in EBSCOhost |