THE PRICE REDUCING POTENTIAL OF ADVERTISING.
In a recent article Peter Doyle's [8] survey of the literature concerning the economic effects of advertising suggests that the failure of standard economic logic in this controversial area is due partly to the lack of a time dimension in the analysis and partly to the treatment of price and adverti...
| Publicado en: | Southern Economic Journal Vol. 39; no. 4; pp. 535 - 544 |
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| Formato: | Artículo |
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Wiley-Blackwell
Apr73
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| Acceso en línea: | Ver este registro en EBSCOhost |