THE PRICE REDUCING POTENTIAL OF ADVERTISING.

In a recent article Peter Doyle's [8] survey of the literature concerning the economic effects of advertising suggests that the failure of standard economic logic in this controversial area is due partly to the lack of a time dimension in the analysis and partly to the treatment of price and adverti...

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Bibliographic Details

Published in:	Southern Economic Journal Vol. 39; no. 4; pp. 535 - 544
Main Author:	Scheidell, John M.
Format:	Article
Published:	Wiley-Blackwell Apr73
Subjects:	Advertising & economics Monopolies Time & economic reactions Demand function
Online Access:	View this record in EBSCOhost