Marketers, publishers, editors: Trends in international publishing.
The article presents emerging trends in the international publishing industry. It explores the development of the integration of media industry with mergers and acquisitions of international media conglomerates and its impact on marketers, publishers and editors. It examines the impact of this trend...
| Publicado en: | Media, Culture & Society Vol. 33; no. 7; pp. 1109 - 1121 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Sage Publications, Ltd.
October 2011
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |