Marketers, publishers, editors: Trends in international publishing.
The article presents emerging trends in the international publishing industry. It explores the development of the integration of media industry with mergers and acquisitions of international media conglomerates and its impact on marketers, publishers and editors. It examines the impact of this trend...
| Publicado en: | Media, Culture & Society Vol. 33; no. 7; pp. 1109 - 1121 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Sage Publications, Ltd.
October 2011
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=525579242&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 525579242 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 01634437 MCS jtl: Media, Culture & Society issn: 01634437 maglogo: N pubinfo: dt: October 2011 vid: 33 iid: 7 pid: 2171 pub: Sage Publications, Ltd. artinfo: ui: 525579242 10.1177/0163443711416068 ppf: 1109 ppct: 12 formats: tig: atl: Marketers, publishers, editors: Trends in international publishing. aug: au: Rønning, Helge Slaatta, Tore su: Publishing Publishing & economics sug: subj: Publishing Publishing & economics keyword: Publishers and publishing -- International aspects ab: The article presents emerging trends in the international publishing industry. It explores the development of the integration of media industry with mergers and acquisitions of international media conglomerates and its impact on marketers, publishers and editors. It examines the impact of this trend on traditional book publishing, segments of profitability in the book publications, and the significance of language in the emerging business models. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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