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Publishers need to learn via libraries.

The article discusses the need for publishers to actively communicate with university libraries to successfully target the student readership, according to University of Leicester pro-vice chancellor Christine Fyfe speaking at the 2010 Academic, Professional & Specialist Bookselling Group (APSBG) Co...

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Published in:Bookseller no. 5424; p. 12
Format: Article
Published: Bookseller Media Ltd 3/19/2010
Subjects:
Publishing
Academic libraries
Readership
Online Access:View this record in EBSCOhost
Summary:The article discusses the need for publishers to actively communicate with university libraries to successfully target the student readership, according to University of Leicester pro-vice chancellor Christine Fyfe speaking at the 2010 Academic, Professional & Specialist Bookselling Group (APSBG) Conference.