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Travel and the other big apple.

The article discusses steps being taken by publishers of travel literature to accommodate demands created by the growing popularity of handheld devices such as the Apple iPad tablet computer and the Apple iPhone. Lonely Planet launched an iPad-specific application called "1,000 Best Experiences," wh...

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Publicado en:Bookseller no. 5441; pp. 9 - 10
Autor principal: Holman, Tom
Formato: Artículo
Publicado: Bookseller Media Ltd 7/16/2010
Materias:
Publishing
Voyages & travels
iPads
Application software
Lonely Planet Publications Pty. Ltd.
Rough Guides Ltd.
Acceso en línea:Ver este registro en EBSCOhost
Sumario:The article discusses steps being taken by publishers of travel literature to accommodate demands created by the growing popularity of handheld devices such as the Apple iPad tablet computer and the Apple iPhone. Lonely Planet launched an iPad-specific application called "1,000 Best Experiences," which features landscape photographs and tactile, browsable content. Other companies with iPad applications in development include Rough Guides and DK Eyewitness Travel. The challenge of maintaining print sales is also discussed.