Crecimiento y desarrollo de la industria de la comunicación estratégica en Chile.

The article presents an analysis of the media and communications industry in Chile following the end of the military dictatorship of August Pinochet in 1990. The research looks at companies in strategic communication, public relations agencies, and market research companies, which are evaluated and...

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Detalles Bibliográficos
Publicado en:Chasqui (13901079) no. 108; pp. 63 - 69
Autor principal: Echenique, Raúl Herrera
Formato: Artículo
Publicado: Ciespal dic2009
Materias:
Acceso en línea:Ver este registro en EBSCOhost
Descripción
Sumario:The article presents an analysis of the media and communications industry in Chile following the end of the military dictatorship of August Pinochet in 1990. The research looks at companies in strategic communication, public relations agencies, and market research companies, which are evaluated and ranked on criteria that includes reputation, customer satisfaction, and use of multimedia. The companies are compared based on factors such as number of employees, number of clients, and variety of services offered. A summary of the market and demand in the communications industry in Chile is also provided.