Crecimiento y desarrollo de la industria de la comunicación estratégica en Chile.
The article presents an analysis of the media and communications industry in Chile following the end of the military dictatorship of August Pinochet in 1990. The research looks at companies in strategic communication, public relations agencies, and market research companies, which are evaluated and...
| Publicado en: | Chasqui (13901079) no. 108; pp. 63 - 69 |
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| Formato: | Artículo |
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Ciespal
dic2009
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=52800650&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 52800650 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 13901079 2IR jtl: Chasqui (13901079) issn: 13901079 maglogo: N pubinfo: dt: dic2009 iid: 108 pid: 10434 pub: Ciespal artinfo: ui: 52800650 ppf: 63 ppct: 6 formats: fmt: @attributes: type: P size: 4.1MB tig: atl: Crecimiento y desarrollo de la industria de la comunicación estratégica en Chile. aug: au: Echenique, Raúl Herrera affil: Chileno, PhD (C) en Comunicación, UMA. su: Public relations firms Strategic communication Marketing research companies Communication & culture Economic conditions in Chile, 1988- Chile sug: subj: Chile Public relations firms Strategic communication Marketing research companies Communication & culture Economic conditions in Chile, 1988- ab: The article presents an analysis of the media and communications industry in Chile following the end of the military dictatorship of August Pinochet in 1990. The research looks at companies in strategic communication, public relations agencies, and market research companies, which are evaluated and ranked on criteria that includes reputation, customer satisfaction, and use of multimedia. The companies are compared based on factors such as number of employees, number of clients, and variety of services offered. A summary of the market and demand in the communications industry in Chile is also provided. pubtype: Academic Journal doctype: Article src: R language: Spanish refInfo: copyright: @attributes: flag: Y custom: Copyright of Chasqui (13901079) is the property of Ciespal and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Chasqui (13901079) holder: Ciespal dt: @attributes: year: 2009 holdings: @attributes: islocal: N |
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