Secret Sauce and Snake Oil: Writing Monthly Reports in a Highly Contingent Environment.

At a search marketing company, each search engine optimization (SEO) specialist writes up to 10 to 12 complex 20-page monthly reports in the first ten business days of each month. These SEO specialists do not consider themselves to be writers, yet they generate these structurally and rhetorically co...

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Publicado en:	Written Communication Vol. 27; no. 4; pp. 363 - 410
Autor principal:	Spinuzzi, Clay
Formato:	Artículo
Publicado:	Sage Publications Inc. Oct2010
Materias:	Report writing Business report writing Search engine optimization Specialists Business
Acceso en línea:	Ver este registro en EBSCOhost