Pink Technology: Mediamaking Gear for Girls.

The article focuses on the feminization of software products since U.S. sketch comedy "Saturday Night Live" presented its fictional commercial "Chess for Girls" in December 1997. Software developers reportedly create girl-friendly software as a marketing strategy to usher girls to appreciating compu...

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Detalles Bibliográficos
Publicado en:Camera Obscura Vol. 25; no. 74; pp. 1 - 41
Autor principal: Kearney, Mary Celeste
Formato: Artículo
Publicado: Duke University Press May2010
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Acceso en línea:Ver este registro en EBSCOhost