Pink Technology: Mediamaking Gear for Girls.
The article focuses on the feminization of software products since U.S. sketch comedy "Saturday Night Live" presented its fictional commercial "Chess for Girls" in December 1997. Software developers reportedly create girl-friendly software as a marketing strategy to usher girls to appreciating compu...
| Publicado en: | Camera Obscura Vol. 25; no. 74; pp. 1 - 41 |
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| Formato: | Artículo |
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Duke University Press
May2010
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=53920574&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 53920574 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 02705346 8Q8 jtl: Camera Obscura issn: 02705346 maglogo: N pubinfo: dt: May2010 vid: 25 iid: 74 pid: 154 pub: Duke University Press artinfo: ui: 53920574 10.1215/02705346-2010-001 ppf: 1 ppct: 40 formats: tig: atl: Pink Technology: Mediamaking Gear for Girls. aug: au: Kearney, Mary Celeste affil: University of Texas, Austin su: Femininity Computer software Computer software developers Saturday Night Live (TV program) Marketing strategy Dangelmaier, Heidi sug: subj: Femininity Computer software Computer software developers Saturday Night Live (TV program) Marketing strategy Dangelmaier, Heidi ab: The article focuses on the feminization of software products since U.S. sketch comedy "Saturday Night Live" presented its fictional commercial "Chess for Girls" in December 1997. Software developers reportedly create girl-friendly software as a marketing strategy to usher girls to appreciating computing as a vital skill and computer technology as important to daily lives of people. Heidi Dangelmaier, a former feminized games advocate, suggests that software developers should make female games without applying pretty and romantic themes. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2010 holdings: @attributes: islocal: N |
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