Using Sexual Appeals in Advertising to Sell Cosmetic Surgery: A Content Analysis from 1986 to 2007.
This study provides an account of how sexual appeals are used to promote cosmetic surgery. A content analysis of advertisements appearing between 1986 and 2007 in large city magazines reveals that advertisements position surgery as a means of boosting sex-esteem, and enhancing one's sexual attractiv...
| Publicado en: | Sexuality & Culture Vol. 15; no. 1; pp. 41 - 56 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Springer Nature
Mar2011
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=57964262&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 57964262 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 10955143 DZ0 jtl: Sexuality & Culture issn: 10955143 maglogo: N pubinfo: dt: Mar2011 vid: 15 iid: 1 pid: 237 pub: Springer Nature artinfo: ui: 57964262 10.1007/s12119-010-9081-y ppf: 41 ppct: 15 formats: fmt: @attributes: type: P size: 213KB tig: atl: Using Sexual Appeals in Advertising to Sell Cosmetic Surgery: A Content Analysis from 1986 to 2007. aug: au: Hennink-Kaminski, Heidi Reichert, Tom affil: University of North Carolina at Chapel Hill, CB #3365 Chapel Hill 27599 USA University of Georgia, Athens USA su: Plastic surgery Sexual attraction Advertising Marketing strategy Content analysis Nudism Models (Persons) sug: subj: Plastic surgery Sexual attraction Advertising Marketing strategy Content analysis Nudism Models (Persons) keyword: Body image Cosmetic surgery Sexual appeals ab: This study provides an account of how sexual appeals are used to promote cosmetic surgery. A content analysis of advertisements appearing between 1986 and 2007 in large city magazines reveals that advertisements position surgery as a means of boosting sex-esteem, and enhancing one's sexual attractiveness, a pattern different from that of branded consumer products and services. Invasive procedures such as liposuction and breast augmentation are the top procedures advertised with sexual appeals and most advertisements feature nude or partially-nude white female models. The findings help expand knowledge about cosmetic surgery advertising, how sex is used to sell an ideal beauty standard attainable through invasive medical services, and the use of sexual content in a new context, that of medical-related advertising for cosmetic surgery. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Sexuality & Culture is a copyright of Springer, 2011. All Rights Reserved. item: Sexuality & Culture holder: Springer Nature dt: @attributes: year: 2011 holdings: @attributes: islocal: N |
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