Multi-Culti Nancy Mitfords and Halal Novelists: The Politics of Marketing Muslim Writers in the UK.
This article scrutinizes the politics of marketing literature particularly Muslims. The author analyzes both writers' and publishers' way of publishing careers and marketing books. The author suggests that in relation to Islam, the authors and publishers should not only focus on what the mainstream...
| Published in: | Textus Vol. 23; no. 2; pp. 389 - 404 |
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| Format: | Article |
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Carocci Editore
2010
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| Online Access: | View this record in EBSCOhost |
| Summary: | This article scrutinizes the politics of marketing literature particularly Muslims. The author analyzes both writers' and publishers' way of publishing careers and marketing books. The author suggests that in relation to Islam, the authors and publishers should not only focus on what the mainstream wants to hear but also explore different manifestations of Islam. |
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