Happy birthday to us….
The article examines how anniversaries can help British publishers increase sales and promote their brands. According to the author, anniversary publishing gives publishers a unique opportunity to engage readers around a significant central point. The author adds that updated jackets and luxury anni...
| Publicado en: | Bookseller no. 5480; pp. 18 - 22 |
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| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
5/13/2011
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article examines how anniversaries can help British publishers increase sales and promote their brands. According to the author, anniversary publishing gives publishers a unique opportunity to engage readers around a significant central point. The author adds that updated jackets and luxury anniversary editions bring backlist titles to a new generation and company anniversaries celebrate the unique identities of publishers. |
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