Happy birthday to us….
The article examines how anniversaries can help British publishers increase sales and promote their brands. According to the author, anniversary publishing gives publishers a unique opportunity to engage readers around a significant central point. The author adds that updated jackets and luxury anni...
| Publicado en: | Bookseller no. 5480; pp. 18 - 22 |
|---|---|
| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
5/13/2011
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=61046041&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 61046041 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00067539 IYR jtl: Bookseller issn: 00067539 maglogo: N pubinfo: dt: 5/13/2011 iid: 5480 pid: 75456 pub: Bookseller Media Ltd artinfo: ui: 61046041 ppf: 18 ppct: 4 formats: fmt: @attributes: type: T tig: atl: Happy birthday to us…. aug: su: Anniversaries Publishing Sales promotion Booksellers & bookselling Book industry United Kingdom sug: subj: United Kingdom Anniversaries Publishing Sales promotion Booksellers & bookselling Book industry ab: The article examines how anniversaries can help British publishers increase sales and promote their brands. According to the author, anniversary publishing gives publishers a unique opportunity to engage readers around a significant central point. The author adds that updated jackets and luxury anniversary editions bring backlist titles to a new generation and company anniversaries celebrate the unique identities of publishers. pubtype: Trade Publication doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y custom: Copyright of Bookseller is the property of Bookseller Media Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. item: Bookseller holder: Bookseller Media Ltd dt: @attributes: year: 2011 holdings: @attributes: islocal: N |
|---|