Marshall McLuhan and the End of the World as We Know It.
The article discusses the contribution of the Canadian writer Marshall McLuhan in the field of social media. It notes that McLuhan's participation with the history of communications were centralized with structural considerations, becoming the foundation for his contribution to transformation theory...
| Publicado en: | English Studies in Canada Vol. 36; no. 2/3; pp. 19 - 24 |
|---|---|
| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
English Studies in Canada
Summer2010
|
| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article discusses the contribution of the Canadian writer Marshall McLuhan in the field of social media. It notes that McLuhan's participation with the history of communications were centralized with structural considerations, becoming the foundation for his contribution to transformation theory and media ecology approaches. It comments that McLuhan's works encourages communication scholars to look for structure that underlies the design and success of the present social media platforms. |
|---|