Marshall McLuhan and the End of the World as We Know It.

The article discusses the contribution of the Canadian writer Marshall McLuhan in the field of social media. It notes that McLuhan's participation with the history of communications were centralized with structural considerations, becoming the foundation for his contribution to transformation theory...

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Publicado en:English Studies in Canada Vol. 36; no. 2/3; pp. 19 - 24
Autor principal: Gow, Gordon
Formato: Artículo
Publicado: English Studies in Canada Summer2010
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        McLuhan, Marshall, 1911-1980
        Social media
        History of communication
        Mass media
        Canada
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          Canada
          McLuhan, Marshall, 1911-1980
          Social media
          History of communication
          Mass media
      ab: The article discusses the contribution of the Canadian writer Marshall McLuhan in the field of social media. It notes that McLuhan's participation with the history of communications were centralized with structural considerations, becoming the foundation for his contribution to transformation theory and media ecology approaches. It comments that McLuhan's works encourages communication scholars to look for structure that underlies the design and success of the present social media platforms.
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