Trust among the Avatars: A Virtual World Experiment, with and without Textual and Visual Cues.
We invited "residents" of a virtual world who vary in real-world age and occupation to play a trust game with stakes comparable to "in-world" wages. In different treatments, the lab wall was adorned with an emotively suggestive photograph, a suggestive text was added to the instructions, or both a p...
| Publicado en: | Southern Economic Journal Vol. 78; no. 1; pp. 63 - 87 |
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| Autores principales: | , |
| Formato: | Artículo |
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Wiley-Blackwell
Jul2011
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| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | We invited "residents" of a virtual world who vary in real-world age and occupation to play a trust game with stakes comparable to "in-world" wages. In different treatments, the lab wall was adorned with an emotively suggestive photograph, a suggestive text was added to the instructions, or both a photo and text were added. We find high levels of trust and reciprocity that appear still higher for non-student and older subjects. Variation of results by treatment suggests that both photographic and textual cues influenced the level of trust but not that of trustworthiness. |
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