New directions.
The article reports on the efforts of travel guide publishers in Great Britain to stay competitive by exploring new revenue sources and engaging directly with digital. It discusses the diversification of many travel publishers as they face declining print sales and several competing digital platform...
| Publicado en: | Bookseller no. 5488; pp. 4 - 7 |
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| Autor principal: | |
| Formato: | Artículo |
| Publicado: |
Bookseller Media Ltd
7/8/2011
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| Sumario: | The article reports on the efforts of travel guide publishers in Great Britain to stay competitive by exploring new revenue sources and engaging directly with digital. It discusses the diversification of many travel publishers as they face declining print sales and several competing digital platforms. It reveals that publishers have been harnessing the functionality of the iPad and other tablet computers to create various applications. The growth of digital publishing is also considered. |
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