New directions.

The article reports on the efforts of travel guide publishers in Great Britain to stay competitive by exploring new revenue sources and engaging directly with digital. It discusses the diversification of many travel publishers as they face declining print sales and several competing digital platform...

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Detalles Bibliográficos
Publicado en:Bookseller no. 5488; pp. 4 - 7
Autor principal: Holman, Tom
Formato: Artículo
Publicado: Bookseller Media Ltd 7/8/2011
Materias:
Acceso en línea:Ver este registro en EBSCOhost
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        Publishing
        Business revenue
        Travel periodicals
        Digital media
        Technological innovations
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          United Kingdom
          Publishing
          Business revenue
          Travel periodicals
          Digital media
          Technological innovations
      ab: The article reports on the efforts of travel guide publishers in Great Britain to stay competitive by exploring new revenue sources and engaging directly with digital. It discusses the diversification of many travel publishers as they face declining print sales and several competing digital platforms. It reveals that publishers have been harnessing the functionality of the iPad and other tablet computers to create various applications. The growth of digital publishing is also considered.
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