On the adaptive flexibility of evaluative priming.
If priming effects serve an adaptive function, they have to be both robust and flexible. In four experiments, we demonstrated regular evaluative-priming effects for relatively long stimulus-onset asynchronies, which can, however, be eliminated or reversed strategically. When participants responded t...
| Publicado en: | Memory & Cognition Vol. 39; no. 4; pp. 557 - 573 |
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| Autores principales: | , , |
| Formato: | Artículo |
| Publicado: |
Springer Nature
Jun2011
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=ssf&AN=64881484&site=ehost-live header: @attributes: shortDbName: ssf uiTerm: 64881484 longDbName: Social Sciences Full Text (H.W. Wilson) uiTag: AN controlInfo: bkinfo: jinfo: jid: 0090502X MEG jtl: Memory & Cognition issn: 0090502X maglogo: N pubinfo: dt: Jun2011 vid: 39 iid: 4 pid: 237 pub: Springer Nature artinfo: ui: 64881484 10.3758/s13421-010-0056-x ppf: 557 ppct: 16 formats: fmt: @attributes: type: P size: 274KB tig: atl: On the adaptive flexibility of evaluative priming. aug: au: Fiedler, Klaus Bluemke, Matthias Unkelbach, Christian affil: Psychologisches Institut, Universität Heidelberg, Hauptstrasse 47-51 69117 Heidelberg Germany su: Germany Affect (Psychology) Analysis of variance Attention Cognition College students Decision making Memory Psychology of movement Reaction time Research funding Verbal behavior sug: subj: Affect (Psychology) Analysis of variance Attention Cognition College students Decision making Memory Germany Psychology of movement Reaction time Research funding Verbal behavior keyword: Affective priming Congruity effect Congruity-proportion effect Cue utilization Strategic influence Affective priming Congruity effect Congruity-proportion effect Cue utilization Strategic influence ab: If priming effects serve an adaptive function, they have to be both robust and flexible. In four experiments, we demonstrated regular evaluative-priming effects for relatively long stimulus-onset asynchronies, which can, however, be eliminated or reversed strategically. When participants responded to both primes and targets, rather than only to targets, the standard congruity effect disappeared. In Experiments 1a-1c, this result was regularly obtained, independently of the prime response (valence or gender classification) and the response mode (pronunciation or keystroke). In Experiment 2, we showed that once the default congruity effect was eliminated, strategic-priming effects reflected the statistical contingency between prime valence and target valence. Positive contingencies produced congruity, whereas negative contingencies produced equally strong incongruity effects. Altogether, these findings are consistent with an adaptive-cognitive perspective, which highlights the role of flexible strategic processes in working memory as opposed to fixed structures in semantic long-term memory or in the sensorimotor system. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: N holdings: @attributes: islocal: N |
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