On the adaptive flexibility of evaluative priming.

If priming effects serve an adaptive function, they have to be both robust and flexible. In four experiments, we demonstrated regular evaluative-priming effects for relatively long stimulus-onset asynchronies, which can, however, be eliminated or reversed strategically. When participants responded t...

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Bibliographic Details

Published in:	Memory & Cognition Vol. 39; no. 4; pp. 557 - 573
Main Authors:	Fiedler, Klaus, Bluemke, Matthias, Unkelbach, Christian
Format:	Article
Published:	Springer Nature Jun2011
Subjects:	Germany Affect (Psychology) Analysis of variance Attention Cognition College students Decision making Memory Psychology of movement Reaction time Research funding Verbal behavior
Online Access:	View this record in EBSCOhost