Language and Persuasion: Linguistic Extremity Influences Message Processing and Behavioral Intentions.
The present studies explore the role of linguistic extremity on message processing, persuasion, and behavioral intentions. Past research has found that the use of intense language has led to increases in attitude—behavior consistency. The authors present research that suggests that one reason for th...
| Publicado en: | Journal of Language & Social Psychology Vol. 30; no. 3; pp. 290 - 311 |
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| Autores principales: | , |
| Formato: | Artículo |
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Sage Publications Inc.
Sep2011
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=65089724&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 65089724 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 0261927X JLS jtl: Journal of Language & Social Psychology issn: 0261927X maglogo: Y pubinfo: dt: Sep2011 vid: 30 iid: 3 pid: 344 pub: Sage Publications Inc. artinfo: ui: 65089724 10.1177/0261927X11407167 ppf: 290 ppct: 21 formats: tig: atl: Language and Persuasion: Linguistic Extremity Influences Message Processing and Behavioral Intentions. aug: au: Craig, Traci Y. Blankenship, Kevin L. affil: University of Idaho, Moscow, ID, USA Iowa State University, Ames, IA, USA su: Language & languages Message processing (Telecommunication) Meta-analysis Social judgment theory (Communication) Debate sug: subj: Language & languages Message processing (Telecommunication) Meta-analysis Social judgment theory (Communication) Debate keyword: intensity linguistic extremity persuasion ab: The present studies explore the role of linguistic extremity on message processing, persuasion, and behavioral intentions. Past research has found that the use of intense language has led to increases in attitude—behavior consistency. The authors present research that suggests that one reason for these effects is because linguistic extremity increases message processing, a common antecedent to attitude strength. Across two studies, linguistic extremity increased message processing relative to a control message. Study 2 replicated the increased processing effects with a different topic, and linguistic extremity led to increases in intentions to sign a petition when the message contained strong arguments. Furthermore, increases in behavioral intentions were mediated by participants’ amount of processing. Implications for linguistic extremity as a linguistic marker of attitude strength are discussed. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2011 holdings: @attributes: islocal: N |
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