Language and Persuasion: Linguistic Extremity Influences Message Processing and Behavioral Intentions.

The present studies explore the role of linguistic extremity on message processing, persuasion, and behavioral intentions. Past research has found that the use of intense language has led to increases in attitude—behavior consistency. The authors present research that suggests that one reason for th...

Full description

Bibliographic Details

Published in:	Journal of Language & Social Psychology Vol. 30; no. 3; pp. 290 - 311
Main Authors:	Craig, Traci Y., Blankenship, Kevin L.
Format:	Article
Published:	Sage Publications Inc. Sep2011
Subjects:	Language & languages Message processing (Telecommunication) Meta-analysis Social judgment theory (Communication) Debate
Online Access:	View this record in EBSCOhost