Perceived Characteristics, Perceived Needs, and Perceived Popularity: Adoption and Use of the Internet in China.
The Internet has arrived in China, the most populous nation in the world, at a rapid rate. To account for the adoption and use of the Internet by Chinese audiences, the current study develops a theoretical framework that centers on three key independent variables in the diffusion process: perception...
| Publicado en: | Communication Research Vol. 29; no. 4; pp. 466 - 496 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Sage Publications Inc.
Aug2002
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| Acceso en línea: | Ver este registro en EBSCOhost |
| fields | @attributes: recordID: 1 pdfLink: plink: https://search.ebscohost.com/login.aspx?direct=true&db=hlh&AN=7017256&site=ehost-live header: @attributes: shortDbName: hlh uiTerm: 7017256 longDbName: Humanities International Complete uiTag: AN controlInfo: bkinfo: jinfo: jid: 00936502 CRX jtl: Communication Research issn: 00936502 maglogo: Y pubinfo: dt: Aug2002 vid: 29 iid: 4 pid: 344 pub: Sage Publications Inc. artinfo: ui: 7017256 10.1177/0093650202029004005 ppf: 466 ppct: 30 formats: tig: atl: Perceived Characteristics, Perceived Needs, and Perceived Popularity: Adoption and Use of the Internet in China. aug: au: Zhu, Jonathan J. H. He, Zhou su: Internet users Internet & society Diffusion processes China sug: subj: China Internet users Internet & society Diffusion processes ab: The Internet has arrived in China, the most populous nation in the world, at a rapid rate. To account for the adoption and use of the Internet by Chinese audiences, the current study develops a theoretical framework that centers on three key independent variables in the diffusion process: perceptions (i.e., perceived characteristics of the Internet or PCI), motivations (perceived need for the Internet or PNI), and social context (perceived popularity of the Internet or PPI). In addition, adoption is conceptualized as involving four categories that are mutually exclusive at a given time but interchangeable over time. This classification enables investigation of discontinuance. The current study also examines reinvention by integrating use into diffusion process. Data from a probability survey of 2,500 residents in Beijing and Guangzhou in 2000 largely support the hypotheses of the model. The study illustrates the importance and benefits of a theory-driven approach to new media research. pubtype: Academic Journal doctype: Article src: R language: English refInfo: copyright: @attributes: flag: Y dt: @attributes: year: 2002 holdings: @attributes: islocal: N |
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