Perceived Characteristics, Perceived Needs, and Perceived Popularity: Adoption and Use of the Internet in China.
The Internet has arrived in China, the most populous nation in the world, at a rapid rate. To account for the adoption and use of the Internet by Chinese audiences, the current study develops a theoretical framework that centers on three key independent variables in the diffusion process: perception...
| Publicado en: | Communication Research Vol. 29; no. 4; pp. 466 - 496 |
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| Autores principales: | , |
| Formato: | Artículo |
| Publicado: |
Sage Publications Inc.
Aug2002
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| Materias: | |
| Acceso en línea: | Ver este registro en EBSCOhost |