Culture and coherence in the Pear Tree Project.

The following article deals with the question of transferring cultural phenomena in multilingual audio description (AD). The research is based on film description material from the Pear Tree Project (PTP). Identifying cultural phenomena in audio description is a prerequisite for deciding whether an...

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Publicado en:Perspectives: Studies in Translatology Vol. 20; no. 1; pp. 43 - 54
Autores principales: Gronek, AgnieszkaMalgorzata, Gorius, Anne, Gerzymisch-Arbogast, Heidrun
Formato: Artículo
Publicado: Taylor & Francis Ltd 2012
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Acceso en línea:Ver este registro en EBSCOhost
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        atl: Culture and coherence in the Pear Tree Project.
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          Gronek, AgnieszkaMalgorzata
          Gorius, Anne
          Gerzymisch-Arbogast, Heidrun
        affil: Applied Linguisics, Saarland University, Saarbrücken, Germany
      su:
        Language & culture
        Multilingual communication
        Digital video
        Fiction writing techniques
        Point of view (Literature)
      sug:
        subj:
          Language & culture
          Multilingual communication
          Digital video
          Fiction writing techniques
          Point of view (Literature)
      keyword:
        audio description (AD)
        coherence
        culture
        Pear Tree Project (PTP)
        translation methodology
      ab: The following article deals with the question of transferring cultural phenomena in multilingual audio description (AD). The research is based on film description material from the Pear Tree Project (PTP). Identifying cultural phenomena in audio description is a prerequisite for deciding whether an existing AD for a film or DVD is ‘translatable’ or whether it needs to be newly created for each language and culture separately. Extending beyond lexical and grammatical issues, the article raises the question of how non-verbal cultural issues influence the coherence of an AD. This problem has been little discussed in AD research literature. Based on the methodological translation triad, as discussed in Gerzymisch-Arbogast (1998), we suggest that background cultural knowledge can be made transparent. We will show that differing cultural assumptions may lead to coherence gaps and demonstrate by individual hypotheses how these coherence gaps may be bridged. This may strengthen the argument that translating an AD into another language is inadequate from a cultural point of view.
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    language: English
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