Impact of similarity between avatar and their users on their perceived identifiability: Evidence from virtual teams in Second Life platform
Abstract: Research on the application of avatars in the virtual teams is growing. In this study, we examined the effect of perceived similarity of an avatar user with his/her avatar on the perceptions of his/her identifiability within a virtual team. The study utilized a sample of 124 users actively...
| Published in: | Computers in Human Behavior Vol. 28; no. 3; pp. 929 - 933 |
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| Main Authors: | , |
| Format: | Article |
| Published: |
Elsevier B.V.
May2012
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| Subjects: | |
| Online Access: | View this record in EBSCOhost |