Impact of similarity between avatar and their users on their perceived identifiability: Evidence from virtual teams in Second Life platform

Abstract: Research on the application of avatars in the virtual teams is growing. In this study, we examined the effect of perceived similarity of an avatar user with his/her avatar on the perceptions of his/her identifiability within a virtual team. The study utilized a sample of 124 users actively...

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Bibliographic Details
Published in:Computers in Human Behavior Vol. 28; no. 3; pp. 929 - 933
Main Authors: Midha, Vishal, Nandedkar, Ankur
Format: Article
Published: Elsevier B.V. May2012
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Online Access:View this record in EBSCOhost