Heuristics and Heterogeneity in Health Insurance Exchanges: Evidence from the Massachusetts Connector.

We examine heuristic decision rules in consumer choice on health insurance exchanges using data from the Massachusetts Connector. Consumers may have difficulty making optimal choices in a complex environment. The heuristic 'choose the cheapest plan' is suggested by the decision context, previous res...

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Publicado en:	American Economic Review Vol. 102; no. 3; pp. 493 - 498
Autores principales:	Ericson, Keith Marzilli, Starc, Amanda
Formato:	Artículo
Publicado:	American Economic Association May2012
Materias:	Massachusetts Heuristic Heterogeneity Health insurance Consumer preferences Insurance exchanges Complexity (Philosophy) Price sensitivity Maximum likelihood statistics Logits Lognormal distribution Heteroscedasticity
Acceso en línea:	Ver este registro en EBSCOhost